With significant focus on the digital landscape over the last several years, social media has grown in importance as a part of the marketing mix for growing a business, but where do you start? RBC PayEdge is excited to have Kira Wegler from RBC’s Social media team dive into the Canadian social media landscape and share advice on developing a social media strategy. Kira will also be joined by Luke Woods from Meta to discuss the trends we are seeing across Facebook and Instagram, insights on platform and channel strategy, ways to build and manage creative content and how to test & learn to optimize performance of your content and ads. Join RBC and RBC PayEdge to learn how you can use social media to attract new customers to your bookkeeping practice!