Everyone’s talking about AI. But while firms rush to adopt new tech, a quieter crisis is unfolding: it’s harder than ever to find, and keep, great people. The irony? The more automation we add, the more valuable human talent becomes. In this session, we’ll explore how the smartest accounting and bookkeeping firms aren’t just posting jobs... they’re building businesses people are attracted to and want to grow in. You’ll learn why AI isn’t your hiring solution, but that it can help to create a culture that top talent won’t want to leave. You'll walk away with practical, battle-tested strategies to attract and retain skilled people, all without needing a hiring miracle or an unlimited budget.