Shannon Richardson is the Director of Performance Marketing at Sage, where she leads a high-performing team focused on driving lead generation for small and medium-sized business accounting and finance solutions across Canada. With over 20 years of experience in marketing, Shannon brings deep expertise in strategy, digital channels, and demand generation.

She’s passionate about building teams, supporting women in leadership, and helping businesses grow through smart, measurable marketing. Outside of work, you’ll find her watching the latest award-winning TV show, exploring AI trends, or brushing up on TikTok so she can keep up with her kids.