In the past 2.5 years, TG&C has doubled in both team size and revenue while implementing a four-day work week, building strong workflows, centering the firm around client delight, and achieving a staff retention rate 4.5x the industry average.

From the outside, it looks like a success story.

From the inside, it was far from linear.

This session focuses on the mistakes, missteps, and wrong turns that happened along the way, many of them well-intentioned decisions that ultimately slowed growth, created friction, or required painful course correction.

Rather than presenting a polished “how-to,” this session is designed to be practical and honest. Attendees will hear real examples of what didn’t work, why those choices seemed right at the time, and what we would do differently now. The goal is to help firm owners and leaders recognize common traps earlier, avoid expensive mistakes, and make more informed decisions as they scale their own firms.

This session is especially relevant for firms that are growing quickly, redesigning how work gets done, or trying to build a more sustainable and people-centered practice without sacrificing performance.

After participating in this session, attendees will be able to:

• Identify common scaling mistakes that occur even in high-performing, well-intentioned firms.
• Evaluate whether current firm decisions around growth, structure, or workflow may create future bottlenecks or culture issues.
• Differentiate between changes that drive sustainable growth and those that simply add complexity.
• Apply practical lessons learned from real-world missteps to make clearer, more confident decisions in their own firms.