Build a pricing model you can defend — How to move beyond “hourly thinking” and price based on scope, value, and the real cost of delivery (time, team, tools, complexity).

Spot underpriced clients early (before burnout hits) — The warning signs your pricing is off, what data to track, and how to identify clients quietly draining resources.

Raise prices with confidence (scripts + process) — A practical approach to communicating increases, handling pushback, and setting expectations so you don’t lose sleep (or good clients).

After participating in this session, attendees will be able to:

• Design a defensible pricing model that moves beyond hourly billing by pricing to scope, value, and true cost of delivery (time, team, tools, complexity).
• Diagnose underpriced engagements early by using specific leading indicators (time-to-deliver drift, rework rates, communication load, scope creep signals) and defining the minimum data to track.
• Implement a structured price-increase process including messaging scripts, expectation-setting, and objection handling to raise pricing without damaging trust or retention.