Connie Smith is a seasoned financial professional with over 40 years of experience in bookkeeping, payroll, tax preparation, purchasing, and inventory control. She is widely recognized for her ability to untangle complex, disorganized records and transform them into clear, accurate, and actionable financial insights.
A passionate problem-solver, Connie has developed efficient, repeatable processes to address some of the most challenging accounting issues faced by Shopify and Amazon sellers. Her expertise and leadership in the accounting community have earned her numerous accolades, including being named Top International ProAdvisor (Americas) and a Top 50 International ProAdvisor for the past 10 consecutive years.
Connie is the co-founder of Financly Inc., a firm honored as Firm of the Year, and the co-founder of The E-Commerce Training Academy, where she helps educate and empower accountants and business owners alike. With more than 20 years as a business owner herself, Connie brings firsthand insight into the realities, pressures, and rewards of entrepreneurship—balancing growth, cash flow, and work-life harmony.
Clients value not only Connie’s deep technical expertise, but also her practical guidance and strategic insight as a fellow entrepreneur. She thrives on taking a mess of data, working through it with care and precision, and delivering clean, meaningful financial information that helps clients make confident business decisions.
When she’s not working, Connie enjoys reading and unwinding at her dock—recharging for the next challenge she’s eager to solve.